Now

Print Design • Generative Coding
Yuli Huang, a Chinese independent musician, released his new album titled "NOW." This album explores his self-awareness, beliefs, truth, and choice. By Yuli's words, his music creation is very flexible. He believes the free connection among lyrics, music, and composing resembles an "inspiration soup" in the universe. Six songs in the album respectively tell six stories of him about dreams, growth, and love. Yuli invited me to design his album as we share similar ideas.

Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design. Being invited to participate in creating Yuli's new album is a perfect opportunity for me to explore integrating Chinese characters with modern design. In the album design, I took the most meaningful Chinese character in each song title, like 宇 (Universe),雨 (Rain),信 (Believe),眼(Eyes),月(Moon),星 (Star). Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Year: 2022
Freelance Work
Role: Visual Designer
Skill: Print Design, Digital Collage, Package design, Generative coding
I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Next project
Plenty
Back to home