TED Countdown
Branding
We developed the branding & campaign for TED’s Countdown event & initiative to halve emissions in ten years. With a globally streamed launch in October 2020, the summit’s mission is to bring the greatest thinkers from all over the world together to work towards a single goal — to turn the tide on climate in 10 years. We designed the branding, inspired by a flip clock to create a sense of urgency around how little time we have left to change climate change and prevent mass extinction.
Year: 2021
Agency: &Walsh
Role: Brand Designer
Agency: &Walsh
Role: Brand Designer
Skill: Brand Identity, Art Direction, AdvertisingFull Case Study Here
People are used to drowning out climate change warnings. Every day, we are inundated with news from scientists, yet most of us don’t take action. In order to get people to pay attention, we created alarming and shocking messaging such as “We give up" or "We love natural disasters anyway." Signed by TED, it's hard to ignore.
CLIENT: Chris Anderson, Mike Femia, Logan McClure Davda
CREATIVE DIRECTION: Jessica Walsh
STRATEGY: Lauren Walsh, Max Slonim
COPYWRITING: Stephanie Halovanic, Shaneika Johnson-Simms, Samantha Galvao
PRODUCTION: Allison Raich
LEAD DESIGNER: Rachel Denti, Elinor O'Brien
DESIGN: Jada Akoto, Maricruz Meza, Oscar Maia, Carlos Bocai, Soomin Jung, Jeremy Rieger, Lucas Luz, Kitron Neuschatz, Sanchit Sawaria, Yijia Xie, Bruno Moncada, Matthew Roop
2D ANIMATION: Heewon Kim, Lucas Luz, Alex Slobzheninov
3D ANIMATION: Nacho Velasco, Gabriel Morala Maldonado
ANIMATION EXPLORATION: Kenny Brandenberger, Anthony Velen
MUSIC: Pedro Portellano, Bruma FX
CREATIVE DIRECTION: Jessica Walsh
STRATEGY: Lauren Walsh, Max Slonim
COPYWRITING: Stephanie Halovanic, Shaneika Johnson-Simms, Samantha Galvao
PRODUCTION: Allison Raich
LEAD DESIGNER: Rachel Denti, Elinor O'Brien
DESIGN: Jada Akoto, Maricruz Meza, Oscar Maia, Carlos Bocai, Soomin Jung, Jeremy Rieger, Lucas Luz, Kitron Neuschatz, Sanchit Sawaria, Yijia Xie, Bruno Moncada, Matthew Roop
2D ANIMATION: Heewon Kim, Lucas Luz, Alex Slobzheninov
3D ANIMATION: Nacho Velasco, Gabriel Morala Maldonado
ANIMATION EXPLORATION: Kenny Brandenberger, Anthony Velen
MUSIC: Pedro Portellano, Bruma FX
