IBM Research

Branding • Type Design

After joining the team, I attended IBM Research's blog website design from zero. It's a modern, innovative, and engaging website and is now one of IBM's most visited pages. One of my main works is to lead and manage the blog's daily posts to strengthen our brand identity. We delivered unique and beautiful images and motion graphics to keep pushing the design boundary under the IBM design system. I work closely with the scientists, project managers, and engineers to promote the latest technologies with meaningful and narrative art through the editorial or generative style. There are some of my selected works below.